How do we bring a disruptive new product to market?

How do we bring a disruptive new product to market?

Challenge How a traditional automotive engineering organisation can bring a disruptive new fuel saving software solution to market.
Value Dynamics After validating the commercial value of the product, a new route to market was defined utilizing senior board access, leveraging CSR and environmental agendas/budgets. Development of a detailed business benefit and emission reduction tool provided senior executive engagement / support.
Outcome Major product trials secured with 2 of the 5 largest UK vehicle fleet operators within 9 months.
Testimonial “Non execs bring objectivity … Value Dynamics brought far more. While working with and closely supporting the team, their structured approach and incisive manner ensured ready acceptance whenever the executive management needed redirection.” Chairman/ Investor

 

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